Attending the Interfilière fair in Paris – 2024
Written by Preformatex
This year, Preformatex proudly exhibited at Interfilière Paris 2024, one of the leading trade fairs for lingerie, swimwear, and activewear textiles. Our goal was to strengthen our presence as established bra cup manufacturers and introduce our brand to new clients in the industry.
While visitors appreciated the quality and innovation behind our foam cup products, we observed a stronger focus on finished products rather than sourcing materials and accessories for new collections. Despite this, our participation at Interfilière reinforced our commitment to offering high-quality solutions for brands seeking premium bra cup components.
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Exhibiting at Interfilière: the biggest intimate apparel fair in Europe
One of the highlights of our exhibition was the introduction of our new collection of sustainable fabrics. Made from bamboo, organic cotton, silk, and linen, these materials can be applied to any bra cup model, offering an eco-friendly and luxurious alternative for brands looking to enhance their sustainable product lines.
Throughout the event, we noticed a clear industry trend: brands want to showcase sustainability efforts to their clients. However, in order to maintain competitive pricing, many companies continue to source and manufacture in China, creating a paradox of their values to balance low costs.
Following our experience at Interfilière Paris, we plan to diversify our presence in other key trade fairs, including Mare di Moda, Texpremium in London, and Techtextil in Germany. By expanding our reach, we aim to connect with a broader network of industry professionals and continue driving innovation in the textile sector.
Thank you to everyone who visited our stand during the fair. We look forward to future opportunities to share our expertise and to keep growing within the industry.
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